Team project- design lead role. Alexa Kids + email engagement campaign.
This project is part of a 2022 co-owned goal between Alexa International, Kids and EU Kids marketing teams, to drive Kids+ onboarding engagement and subscription trial starts. The emails announced the relaunch of the Amazon Kids/Kids+ Onboarding Email Journey in UK, and if successful will be propagated to other locales, with no support required from GPS side, as the illustrations are textless.
The team created a series of mockups, with 1 header illustrations, and 11 content illustrations, used as mix-and-match for several section on 4 different emails: (Entertainment, Bedtime, Fun, and Education) with clear call to action for customers owning a Kids Echo Edition Device & any Echo device where Kids is enabled (i.e. Echo Show or Dot).
This project is part of a 2022 co-owned goal between Alexa International, Kids and EU Kids marketing teams, to drive Kids+ onboarding engagement and subscription trial starts. The emails announced the relaunch of the Amazon Kids/Kids+ Onboarding Email Journey in UK, and if successful will be propagated to other locales, with no support required from GPS side, as the illustrations are textless.
The team created a series of mockups, with 1 header illustrations, and 11 content illustrations, used as mix-and-match for several section on 4 different emails: (Entertainment, Bedtime, Fun, and Education) with clear call to action for customers owning a Kids Echo Edition Device & any Echo device where Kids is enabled (i.e. Echo Show or Dot).
