Product Design for Ritter Sport
Task: During the festive season people enjoy offering chocolate, cookies and candy in their homes. But it’s not always easy to decide which products to buy because of the huge choice available. This is why Ritter Sport is looking for products that make it easy to offer a large selection of chocolate directly from the packaging and to be able to present it in an appealing and practical way (no complicated works of art!) It’s also important that the chocolates look great on the table during the entire festive season.
confident and edgy (“Für Beisser. Nicht für Lutscher”/ For biters, not suckers), unusual and creative, authentic (not “everybody’s darling”), modern (also during the traditionally festive holiday season), quality (premium quality that is affordable), clever (additional benefits like the practical square shape and the snap-open mechanism), positive (cheerful attitude to life), active and enthusiastic, respectful to the Christmas theme
