The project aimed to create a visual identity for a center that provides various English language courses, workshops, and events.

The branding concept features a colorful and modern design that highlights the center's fun and innovative approach to teaching English. The logo consists of a wordmark that incorporates the shape of a speech bubble, emphasizing the communicative nature of the center's services. The color palette includes bright and bold hues, which create a playful and engaging visual language.

The print design elements feature a variety of promotional materials, such as flyers, posters, and brochures, which use the same color scheme and typography as the logo. 

Overall, the English Club Center for Development and Learning project is a great example of how a well-designed visual identity can effectively communicate the brand's message and values.