Nike Invincible 3

Capturing the perfect comfort under feet

Launching the new revolutionary Invincible 3, Nike asked us to imagine ways to describe the model's innovative cushioning.

Connecting the playful world and the benefits of reality, we present all possible pillowy incarnations, visualizing a sense of complete softness, cloudiness, and comfort on the foot.

Outsole

Underfoot sensation - one of the main points of the Invincible sneakers. Providing a plush feeling, the new outsole gives a new unbelievable experience.

The unreal feeling abounds, and it seems like the sole is a whole mountain of marshmallows, allowing it to dissolve in comfort by stepping on it.

Transformation

Gathering a combination of soft materials such as foam, rubber, marshmallow, and sponge, we extend them to surround the space with resilience, softness, and malleability.

The shoe inflates and pushes away from the surface, scaling up and translating a cushioning and highly soft effect.

Feeling

Balancing between reality and the exaggerated world, we caught a wave of playfulness and super-cush softness to capture the new benefits of the product.

Through the changing of states, we discovered a new world hidden under the sole - unbelievable, but tactile and real.

RnD

To find the right approach to visualize the keywords of the campaign, we experimented with a variety of shapes, textures, and movement. The soft details fill the space, layering, compressing, and inflating, to reveal all the features and benefits of the immense world of cushions.