The corporate design for the WaterFoundation project is a collaboration with a fellow student. The objectice was to create a corporate design under the name „Pro Bono“ for an aid organisation. The Corporate Identity should be as widespread as possible and cover a variety of media. Criteria included lack of funds from organisations as well as the development of a meaningful and visually appealing campaign. The Water Foundation is a charity based in Munich, Germany, that works to ensure the availability of water in Africa.
Based on the slogan „Every drop counts“, a striking and significant visual language was developed that contrasts the situation regarding water consumption in Germany versus Africa. By this means, viewers are made aware in an obvious and evident way that water is a most precious resource which is not necessarily available for everyone as a matter of course.
