ICCO (pronounced "eye-co") is an optometric center which offers eye examination and consultation services. Dedicated to providing "great vision for everyone", they pride themselves as one of the few private owned healthcare institutions in their region with up-to-date laser equipment and the use of AI technology in their daily operations. Having observed the negligence towards good branding in the eye health industry, they decided to leverage on this so as to gain more visibility and solidify themselves as a trusted organisation by seeking a brand identity.

The logo direction for ICCO was inspired from a deep research into optics and lenses; leading to the creation of a recognizable brandmark from the letters of the brand ICCO, using surface shapes of various glass prisms that exist in optometric devices. The logo together with the colour palette, imagery and typography all work together to speak to the bold and trusting nature of the brand.