Arper - KATA
Project by weareseventeen
Revealing a union of artisan craftsmanship and soft technology in a delicate, eye-catching film.
Introducing KATA - Italian furniture brand Arper's innovative, lightweight and sustainable approach to the lounge chair.
Our film was conceived to be a light and effortless journey through the design features of the chair, as well as to showcase the variety of finishes, textiles, colours and functions.
We also wanted to illustrate the brand's sustainable approach to materials - from a wholly wooden framework to the recycled polyester knit technology – expressing these features in a clear yet elegant and aesthetic way.
Credits
Client: Arper Italy
Design, Direction & Production: weareseventeen
Music & Sound: Travis Hefferen
