This campaign is all about treating yourself nice, even during tax season. Inspired by ASMR videos, affirmations, and chill meditation visualizers. We thought it would be cool to imagine doing your taxes from relaxing spaces: spas, gardens, a comfy cat palace.
Buck
Group Creative Director
Daniel Oeffinger
Executive Producer
Joe Nash
Russell Greene
Creative Director
Chris Palazzo
Associate Creative Director
Joyce N. Ho
Senior Art Director
Emily Simms
Head of Production, NY
Kevin Hall
Producer
Tess Sitzmann
Associate Producer
Dara Ó Cairbre
Creative Strategy Director
Marla Moore
Brand Strategist
Cole Hammack
Creative Development
Emily Simms
Hannah Sun
Joyce N. Ho
Liron Eldar-Ashkenazi
Patrick Sluiter
Zuheng Yin
CG Lead
Chris Phillips
Chris Ribar
2D Animation Lead
David Hobizal
Storyboard
Tucker Klein
2D Design
Haeri Cho
Hannah Sun
Tina Smith
Twisha Patni
3D Design
Auron Luxe
Chris Phillips
Diego Diapolo
Hannah Sun
Marcio Flausino
Patrick Sluiter
VFX Supervisor
Chris Ribar
Compositing
Rachel Keyte
Previs
Zuheng Yin
3D Animation
Auron Luxe
Chris Phillips
Chris Ribar
Diego Diapolo
Emiko Inskeep
Hannah Sun
Hogan Williams
Marcio Flausino
Patrick Sluiter
Philipp Pavlov
2D Animation
Hannah Sun
Paola Chen Li
Assistant Editor
Audrey McHale
Talia Mazzarella
Live Action
Head of Production - Live Action
Trish Rigby
Line Producer
Kyle McGuiness
Director
Emily Simms
Director of Photography
Kevin Hayden
Production Designer
Arielle Casale
Floral Designer
Jennifer Huynh
Art Department
Erin Lynn Welsh, Julia Rose
Sound
Music Studio
Antfood
Sound Design Studio
Antfood
Sound Designer
Ambrose Yu
Color
Colorist
Elliott Powell
Cash App
Creative Director
Allison Supron
Creative Producer
Adeana Saint-Hilaire
Principal Copywriter
Chad Johnson
3D Designer
Danny Jones
Art Director
Erica Bech
