Client: The United States Postal Service
Star Wars Stamp Campaign
Star Wars Stamp Campaign
"We can only describe the excitement created bythe Star Wars stamps as 'out of this galaxy.'" -- Anita Bizzotto, Chief Marketing Officer of the Postal Service.
To promote the highly anticipated Star Wars stamprelease we were tasked with promoting a nationwide sweepstakes and vote among the 15 individualstamps to determine the most popular and generate buzz. This was only the second time in its 256-year-history, the U.S. Postal Service let Americans vote for your favorite stamp.
I developed the conceptof a trivia game at the heart of the website that tested fans knowledge of the film series and alsointegrated USPS goods and services. I wrote the site and web banners that drove to it. I was also involved in the social media initiatives, direct mail, in store promotions and the creation of post office boxes "dressed" like R2-D2 that showed up across the country.
The site featured photography, video and audio used bypermission Lucasfilm Ltd. that allowed casual and hardcore fan alike to beimmersed in the Star Wars universe. Subtle flash animation and sound elementshelped bring the site to life. Throughout the voting period, the site wasupdated with campaign style slides promoting individual stamps, fun facts andfamous quotes from the films.
I also wrote the script for the Los Angeles stamp and sweepstakes winner event that featured USPS officials and characters from the films.
To promote the highly anticipated Star Wars stamprelease we were tasked with promoting a nationwide sweepstakes and vote among the 15 individualstamps to determine the most popular and generate buzz. This was only the second time in its 256-year-history, the U.S. Postal Service let Americans vote for your favorite stamp.
I developed the conceptof a trivia game at the heart of the website that tested fans knowledge of the film series and alsointegrated USPS goods and services. I wrote the site and web banners that drove to it. I was also involved in the social media initiatives, direct mail, in store promotions and the creation of post office boxes "dressed" like R2-D2 that showed up across the country.
The site featured photography, video and audio used bypermission Lucasfilm Ltd. that allowed casual and hardcore fan alike to beimmersed in the Star Wars universe. Subtle flash animation and sound elementshelped bring the site to life. Throughout the voting period, the site wasupdated with campaign style slides promoting individual stamps, fun facts andfamous quotes from the films.
I also wrote the script for the Los Angeles stamp and sweepstakes winner event that featured USPS officials and characters from the films.
Teaser Video
Home Page
Game Introduction Crawl
Game Home Page
Game Question Example
Game Completion Page
Stamp Page Example
Stamp Promotion Slide
Stamp Fun Facts Slide
Stamp Winner Announcement
Los Angeles Unveiling Event
R2-D2 Mailbox
