Bravante is one of the rising craft beer brands of Córdoba, Argentina. After selling on draught to bars, it decided to market its beers in cans at different points of sale such as supermarkets and wine shops.
The idea was to try to represent the personalities of each beer with a character, in a modern and fun way, differentiating the aesthetics of these packs from the rest of the main identity.
The brand had a classic and rustic feel to it. In these new labels, a system and a graphic code show around to turn things down and display a whole new world of possibilities, ready to use for these, and the next beers.
This project was delivered by the end of 2019, and It was planned to be on the market by the beginning of 2020. The pandemic paused the project and these labels were only released three years later, during the first part of the year 2022. The original design stays exactly the same.
Client: Bravante
Packaging Design: PAZ MIAMOR
Team: Gastón Garcia Aja / Mauricio Gallegos
Photo: Rocío Fernandez Charro
Insta / @pazmiamor
2019
Córdoba, Argentina
