The new corporate identity should have a distinguished approach to their brand positioning, to help differentiate from the others. The brand attributes and characteristics should encopasses the vision and mission of each of their brands.
K hospitality and its baby brands
Brainstorming Pointers
Initial Sketches
Shortlisted logo
Look and feel
Refining stage
Final Logo
COLOUR PALLETTE was taken as blue because the headoffice of K and the house is at a cliff with a sea view. And they were very keen on the shades of sea. Blue was in their mind so we explored on the shades of blue and finalized the two pantone shades below!
Corporate Extensions
This corporate identity can be further used in
different sectors of bussiness following the same visual language with a twist in colour coding.
Application on print media
Application on sub-brands
