TORO ROM is a brand mascot developed for ROM, a multi-brand car dealership headquartered in Junin, Buenos Aires, Argentina. ROM has a significant presence in TC races, both in terms of its cars, advertising, and television coverage. The goal of TORO ROM was to create a character that would be both appealing and interactive, and that would reference the team's nickname. TORO ROM has helped to increase ROM's visibility and recognition in the national automotive landscape.

The character of TORO ROM is a bull, which is a reference to the team's nickname. The bull is depicted as strong, confident, and playful. It is often seen interacting with the public and the car pilots at TC races. TORO ROM has been a popular addition to ROM's marketing campaigns, and it has helped to raise the company's profile among car enthusiasts in Argentina.

Here are some specific examples of how TORO ROM has helped to increase ROM's visibility and recognition:

TORO ROM has been a popular attraction at ROM's booth at TC races.
TORO ROM has been featured on ROM's social media channels and graphic media
Overall, TORO ROM has been a successful brand mascot for ROM. It has helped to increase the company's visibility and recognition in the national automotive landscape.