This was a diary, designed for employees of British American Tobacco as an end of year gift to celebrate the launch of the new Peter Stuyvesant in South Africa. We had just re-launched the new packaging and our brief was to link the contents with the brands adventurous, global image. Interesting facts from around the world came to life across various spreads incorporating exciting print finishes, various paper stocks and folds – coming together in a journey of discovery that you could hold and use.
