Photos: Judy Davis/Hoachlander Davis Photography, LLC All rights reserved; Washington, DC, USA
Wayfinding Signage & Placemaking Graphics
1900K Street High Rise Development
1900K Street high rise development is a 13-story office building located in Washington, DC's central business district. Designed by Cesar Pelli in 1996, this multi-tenant building has a rich history of providing ready access to a multitude of services and amenities to local community members.
Smithgroup was asked to develop a visual identity and wayfinding signage system as part of a larger renovation project for Hines real estate.
Role | Lead Environmental Graphic Designer
Timeline | Sep 2019-May 2020
Client | Hines Real Estate
Scope | Garage, Bike Room, Locker, Gym, EB & P1 Spaces
Location | K St. Washington, DC
Team | Project Manager, Architect, Interior Designer, Lighting Designer, Installation & Fabrication Contractor
Project Goals & Design Process
Develop visual identity that compliments the elegant and curvilinear design aesthetic already established throughout the entire building while also layering in key wayfinding navigation that actively builds on itself to lead the user on a dynamic journey to their destination.
Initial Concepts
The client asked to move forward with a combination of option 01 & 03.
Visual Design Elements
Color Palette | Logo Design | Patterning | Iconography
Incorporating ADA Accessibility
Identifying key moments along user journeys to select optimal focal points
for clear directional signage and easy navigation
for clear directional signage and easy navigation
Prototyping
Test Prints | Material Studies | 3D models
Elevations & Final Design Package
Developed to coordinate with the fabrication & installation teams.
Thank you!
