View from the entrance
Interior design of the flagship store for Baci&Abbracci. Rather small wedge-shaped space had to be creatively organised to show as much as possible the brand identity and to display fresh fashion collections of sporty italian company.
Main idea is a fluid space which is formed by curved white-lacquered wall and chrome tubes used as hangers. Big showcase windows let notice the interior by far and kindly invite customers to wander inside.
Project Lead: Pierandrei Associati
Design Team: Erdem Seker, Radim Tkadlec
Year: 2007
Layout
Custom-made shelves
Ultra glossy finish of the wall / Changing rooms
Tiny interior is enlarged by a mirror on the back wall
Counter desk was robotically carved from giant mdf prism
Crazy tube flying through the shop
Preliminary rendering
Nocturnal illustration
