We decided that the thing this product had, that others didn’t, was that is was from Nestlé. The branding was given prominence and space. The story of Nestle being the milk experts, with over 140 years of experience was played up in a simple and clear way. This was re affirmed by the milk pour being shaped like a tick. The branding continued around the side of the pack, allowing a repeat pattern to appear, when stacked on shelf, increasing the brand blocking and visibility of the message.