Milan Design Week 2012 - REPLAY Milan Store - Corso Vittorio Emmanuele
Visitors to REPLAY’s flagship Milan store and after-party at design festival, the Salone del Mobile, were invited to tweet using #replaylaserblast.
The tweets were projected in real-time onto wall-mounted jeans using laser projections.
Laserblast is an innovative new denim treatment that is chemical-free and more ecofriendly than sandblasting.
The installation celebrated the new collection, both in-store and through social media.
The Laserblast treatment is state-of-the-art and we wanted to create an installation that echoes this and drives people in-store, as well as interact online - It's a marriage of digital and physical.
