Ural Federal University Online Courses Campaign: Bridging Minds, Unleashing Potential

Campaign Visual:

Aligning with the established brand book of Ural Federal University, the campaign visual retains the university's color palette, fonts, and logo specifications. Utilizing elements from the brand book, seamlessly incorporate the "Creation of Adam" concept into the university's visual language. Ensure the campaign imagery adheres to existing brand guidelines, maintaining consistency across all materials.The central visual for the campaign draws inspiration from Michelangelo's "The Creation of Adam" painting. In this rendition, two hands reach toward each other, symbolizing the connection between teachers and students, and the transformative power of education. The Ural Federal University emblem subtly replaces the iconic touch between the fingers, signifying the university's role in facilitating knowledge transfer.

Color Palette:

Adhere to the official Ural Federal University color palette outlined in the brand book. adjustments are necessary to complement the campaign visual, ensure they align with the university's overall branding strategy.

Typography:

Maintaining the consistency of typography outlined in the brand book. Use the official university fonts for campaign materials, ensuring readability and alignment with established brand guidelines.

Tagline:

Crafting a campaign tagline that resonates with the university's overarching brand messaging. The tagline reflect the collaborative and transformative nature of online courses while aligning seamlessly with the university's established brand voice.

Campaign Materials:

Printed Posters:
design of printed posters aligns with the university's brand guidelines, incorporating the campaign visual, tagline, and relevant information. Adhere to specified sizes and printing standards outlined in the brand book.

printed materila :
Develop printed materila that seamlessly integrate with the university's online presence. Utilize the established color palette, typography, and logo specifications for cohesive and recognizable digital promotion.

PDF Toolkit:
designing of the PDF toolkit to align with the university's brand book. Incorporating the official fonts, color palette, and logo specifications to maintain a seamless connection between the campaign materials and the university's established visual identity.

Website Integration:

Integrating campaign visuals and information into the university's official website while adhering to web design standards outlined in the brand book. Ensure a cohesive user experience that aligns with the established online presence of Ural Federal University.

By utilizing the existing brand book of Ural Federal University, the online courses campaign maintains a consistent visual identity, reinforcing the university's brand and values while effectively promoting the transformative potential of online education.