Brides by Olivia
Project information
Challenge
Brides by Olivia, a brand synonymous with top-tier gowns and exceptional service, aimed to stand out further in the competitive bridal market. While already perceived as a high-end provider, the brand sought to differentiate itself by emphasizing emotional value beyond its functional offerings.
Solution
Partnering with xolve, Brides underwent a strategic makeover, amplifying traits like elegance, luxury, authenticity, and confidence to carve a unique niche in the industry. The choice of the Bigilla serif typeface enhanced the brand's elegance, integrating curving letterforms that exuded sophistication. A bespoke 'B' symbol represented eternal love and empowerment, its rotation revealing a Masquerade mask, embodying authority and inner beauty.
The brand's color palette, a blend of golden yellow and deep tale, exuded luxury, while floral imagery symbolized the beauty and narrative of marriage. This delicate portrayal of blooms against a dim background conveyed a sense of femininity, strategically utilized across brand applications for heightened recognition.
Result
Brides by Olivia's strategic rebranding resulted in notable achievements, solidifying its standing within the industry. Backed by endorsements from notable figures like Minh Hang and Dieu Nhi, the brand garnered a significant digital following across multiple social media platforms. Operating two showrooms, including one in Ho Chi Minh City associated with Miss Ha Do, Creative Director at Dep’s magazine, cemented Brides' reputation as a trusted name in the wedding industry.
