REGENERATIVE NUTRITION was an overall Branding and Visual Identity creating project of mine.

 Zuzanna the owner implemented a new consultation method consist of three 1-on-1 discussions with her clients aiming for a healthier and balanced nutritional practice. She is not just take the individual preferences/health issues into consideration, but the meanwhile educating the clients about regenerative environmental practices for them to be able to build a more sustainable future. 

 The owner wanted to create strong brand recognition for her startup brand by establishing a visual ID reflecting the brand values of helping the environment while using food as a natural medicine. 

METHODOLOGY

I kickstarted the project with an in depth client interview to figure out the motivation behind the brand, and get to know the brand and the planned milestones of Regenerative Nutrition. 

I used the Golden Circle method to showcase the brand purpose, reveal the rational benefits and establish an analogy for our project.

COLOR PALETTE

As her main motivation with her brand is to provide a customised nutritional plan taking individual health issues into consideration I was sure to use green and orange colours to represent health, vitality, balance and personal development.

Since the brand is mainly about natural, back-to-the nature practices, I decided to use muted-earthy undertones that represents the identity of the brand.

By the usage of these matching colours it will be easier to build an aesthetic and distinguishable social media feed as well as creating content for the website and the blog.

LOGO CREATION

As the founder has a very close connection to the nature and mountains, I created the logo including these notes too. Besides the original brand requirements, he wanted the logo to to be created in a retro style so I took this wish into consideration too while I was sketching and drawing.