![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/777e81151510933.630d98926ea87.png)
Amble is an Australian outdoors clothing brand 110% committed to sustainability; recycling post consumer bottles into fabrics and planting trees for every order. Originally Team Timbuktu, Amble came to us in need of a brand evolution, and do a little growing up to create a brand that better reflects their values and position today.
They wanted a new name to reflect who they are. To wander, to mosey, to amble along, without any pressure of performance. Reflecting a concept of leisurely movement, indicative of recreation was the perfect fit — rather than the ‘quicker, faster, stronger’ hectic vibe a lot of other companies go for. The branding reflected this perfectly, creating the feeling of movement and stillness at the same time.
![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48ed96151510933.630d989271dfc.jpg)
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![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/964461151510933.630d989270d7a.jpg)
![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5750c6151510933.630d98926f386.jpg)
![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86ec72151510933.630d98926fc2f.jpg)
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![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c11ad151510933.630d98927159c.jpg)
![Brand Design brand identity branding design graphic design logo Sustainable Design typography visual identity Amble](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dff034151510933.630d989270488.jpg)
Agency — Date Of Birth
Client — Amble
Contact us — www.dateofbirth.com.au
Follow us — @dobagency