Growthpoint Properties
Brand Positioning, Art direction, Design
Growthpoint Property is the leading property company in South Africa and - taking responsibility at the top - is exploring new ways to change the accepted status quo
ofhow things are happening in the commercial property market in the country.
ofhow things are happening in the commercial property market in the country.
With It's a go studio the development of the positioning line, SPACE TO THRIVE and refreshed visual language for all above the line media.
The introduction of Growthpoint's new offering, the UNdeposit look and feel was
also created.
also created.
Introducing UNdeposit
In response to the havoc wreaked by the economic recession and the very sudden tightening of purse strings, especially in the commercial property arena, Growthpoint decided to make business a little easier for their clients. One area that always hits property tenants and lessees hard is the deposit required on a new lease or the
renewalof an existing lease. Lease deposits have the power to strain cash-flow that
should be used for operational costs. Growthpoint understands this, which is why they introduced UNdeposit - a solution that they believe will change the way in which the industry operates.
In response to the havoc wreaked by the economic recession and the very sudden tightening of purse strings, especially in the commercial property arena, Growthpoint decided to make business a little easier for their clients. One area that always hits property tenants and lessees hard is the deposit required on a new lease or the
renewalof an existing lease. Lease deposits have the power to strain cash-flow that
should be used for operational costs. Growthpoint understands this, which is why they introduced UNdeposit - a solution that they believe will change the way in which the industry operates.
