The moment everyone is waiting for.. The Fifa World Cup! The time when the world gets together to celebrate true sportsmanship in: soccer. 

For this year, Visa did a series of cards that has been distributed among participating banks among the world, and for Riyad Bank, we didn't choose a card, we chose a stadium that we built our main concept upon.

Enter the tunnel! Where we created a visual that raised a hype towards our card design, utilising the card artwork as part of the campaign artwork, to create a simple, yet powerful campaign messaging that excites users to cheer on with their card!

Teaser: 

Visuals:

Sample of offer visual:

break-down: 

Credits: 
Art Director: Omar Rubai
3D Artist: Ana Lyn Bondoc

Head of Creative: Reham Majdali