The year's major launch from Honda just took place. And we were challenged to make it look great!
The film, created entirely in CGI, takes place in a digital metropolis, specially made to demonstrate the car's versatility in everyday challenges.
In our 3D production pipeline, we also added some stills showing the model operating in various metropolitan settings to wrap up the project and increase the number of content for this grand release.
On this journey, you are our honoured guest!
To set this production and offer authenticity to the plot, we also made approximately
26 Honda cars in various colours and configurations, a wide range of possibilities that is
an attraction of the new model. As part of the "special" private travel we developed,
we took advantage and produced many sequence shots for the narrative.
Directors: Cássio Braga, Greg Kickow and Carlos Kulpa
Concept: Cássio Braga and Greg Kickow
Storyboard: Anelize Ceribelli and João Victor Azevedo
Ilustration: Ricardo Amaral and Leonardo Marques
Animation: Carlos Kulpa
Modeling/LookDev: Jefferson Dall'Est, Matheus Abraham Alves and Jean Ehrat
Riggin: Thiago Valentim
Character: Ismael Ramos, Honorio dos Santos and Miguel Giffu
3D Character Animation: João Schuler
Motion: Daniel Rocha
Post-Production (video): Carlos Kulpa and Bruno Wotroba
Post-Production (still): Bruno Closs
Technical Supervisor: Pedro Fumegalli
Client Manager: Cristiana Frank and Mônica Peripolli
Project Manager: Lívia Gregory
Sound Producer: Ritmika
Agency: Publicis
Client: Honda
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook
