BRIEF
To create a new brand presence that work cohesively with a new website and other marketing materials. The name Sphear has a meaning for global access for hearing needs and the X refers to the use of modern technology to give access to hearing for patients.
CHALLENGE
The website had to encourage potential customers to participate in the free hearing test embedded into the site, so the layout had to be bold, simple to navigate and have plenty of CTA links. Using a lot of negative white space was also important as it creates a clean / hygienic look, which helps reflects the health and medical industry.
The identity also had to work in par with the website. Creating a logo that had elements that could follow through the site was important. The faded circles resemble soundwaves and were easy to adapt to other marketing materials creating a strong brand throughout. The 'X' in Sphearx represents the focal point of the hearing.
DELIVERABLES
Visual Identity | Website Design
Visual Identity | Website Design
