ANFACO/ FUNDACIÓN BANCO SABADELL 2022 DESIGN NATIONAL AWARD - 4ª EDITION- FINALIST
ARCHIVEMENT: The packaging design created for this years' award was within the top 10 finalists for best design.
DIGITAL CATALOG: http://www.anfaco.es/fotos/biblioteca/documentos/2022/Premio_Dise%C3%B1o_cat%C3%A1logo_digital_2022.pdf
BRIEFING: The design must contain the logo of "CATA LA LATA" and must include the following varieties of canned fish: marinated mussles, sardines and light tuna in olive oil. The same design may be used for each variety or adaptations can be made relating to the product it contains (i.e. mussles, sardines or tuna). The colors of the logo “CATA LA LATA” can be altered to facilitate it's visualisation on the chosen pallet of the packaging design.
THEME: The main theme of this project is to create a design that tells a short story through its illustrations and colours. To generate interest on the part of the perceptor and simultaneously be practical by having access to the information of the packaging details.
INSPIRATION: The aim is to create a homogeneous style between the three product containers. The base of the blue colour comes from the inspiration for the ocean. A texture is applied that is inspired by the foam of the waves, the air bubbles that are created in the water, the movement of the sea and marine life. The intention of this design is to capture the attention of the perceptor and inmerse them into a scene influenced by the colours and the illustrations of the maritime world, whilst simultaneously perceiving the product information in a simple, fast and entertaining way.
ILLUSTRATIONS: The illustrations that appear on each of the containers have the same style, working with line tracing. A small "scene" is shown on each cover. The style is simple, but with a familiar and close tone, with the aim of transmitting the information about the product it contains.
COLOUR: The colour of the ¨Cata la Lata¨ logo has been adapted to make it easier and faster for the perceiver to understand the difference between products that contain ¨olive oil¨ or ¨marinade¨.
MOCKUPS:
THANK YOU!
