"Food divides us into factions, social classes, generations, even the classic category of the nation is nowadays more and more often reinterpreted through the prism of regional flavors. Instagram and TV cooking shows have created the era of fascination with food and consumption for show. At the same time, the availability of information about the impending climate catastrophe, the terrifying conditions of cattle in cages or the consequences of an unhealthy diet means that the category of responsibility is increasingly associated with food. Do I have the right to eat what I eat? What are the consequences of my daily choices for nature and my own body? [...]"
says the official description of the "Jedzonko" - a traditional spectacle, telling a story about how food shapes us as a mankind. Hereby project was made as a part of university assigment which aimed in preparing the consistent promo matierials for an event.
Main direction my project was to show the symbolic meaning of the food on promotional posters. The main idea was to create a collage of different food ingredients centered around a human silhouette - thus a poster of a female taking a bath in oil was created - oil can resemble both prosperity as well as metaphorical 'you are what you eat' meaning. Green and orange color combination is eye soothing and rather unique which was meant to be the focal point of the whole design, easily bringing attention towards it.
Instagram post (meant to be split in two in the actuall post).
A facebook event banner.
Instagram mockup:
http://www.freepik.com - Designed by antonioli / Freepik
http://www.freepik.com - Designed by antonioli / Freepik
