Part of a personal project, the aim of this project is to explore the relationship between livestocks and the world we live in by creating an environmental awareness about livestock production and consumption to reach out to the intended target audiences in Singapore. Through an awareness campaign, we aim to promote the consumption of eating more vegetables and reduce the intake of meat, injecting consciousness to the people about our environment, urging them to play a part to improve our planet.

Inspired from the phrase ‘Global Warming’. This campaign logo allows people to ponder upon when they looked at it. Warmeat (Warming) explains how meat is causing harm to the environment. 

The campaign posters compares the relationship between livestocks (Chickens,Pigs and Cows) and the emission gas produced when they are being consumed.