BRIEF
For TED’s 30th anniversary, produce a conference publication that commemorates the one hundred best lectures and speakers from the past thirty years.
CONCEPT
TED is all about talks, the spoken word and how it captures peoples imaginations and gets them to do something amazing. Therefore I came up with the tagline, ‘TED, let’s talk’ to encompass this mantra. The series of promotional posters enforce this by using the first sentences from famous TED talks.
I chose the typeface Clarendon for the main headers, titles and quotes as it creates an impact and feels friendly. I used yellow to create an exciting theme that stands out and is recognisable.
