Lower Manhattan Development Corporation Poster Campaign
After September 11th, New Yorkers were avoiding Lower Manhattan and business were failing. To encourage renewed interest, I created a passport (that provided discounts on local shops, restaurants and historical destintations) and a fictitious border that challenged those Uptowners that dared to cross.
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e10a410233037.5602f86b2f2c5.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d925ae10233227.5602f8ee40c5e.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f63e4210233229.5602f8efdd6d8.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2396fb10233231.5602f91245579.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/74513610233221.5602f86c6e78c.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b1b50510233223.5602f8ee3f784.jpg)
![Lower Manhattan Development Corporation Hospitality](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/17982010233225.5602f6814ac16.jpg)