Neue Haas Grotesk Display Pro Poster

This poster uses hierarchy through font size and weight, as well as the use of color. The analogous color scheme of green and blue represent new life, trust, and intelligence. Movement is also a large part of this poster created through the vertical and horizontal text, as well as the lost and found "grotesk" that leaves the page then wraps back around. A focal point is created in the work "grotesk" with the connected "G" and "K" which is framed by a large "G" in the background. Negative space is incorporated in this poster to help create a focal point and to help all the elements in the poster stand out without looking to overcrowded.