Campaign for the 2013 season of the Chattanooga Football Club, the city's semi-pro soccer team. In its fifth season, the club looked to continue to build the fan-base (tops in the league which now has over 80 teams across the US) and its position as "Chattanooga's Team." The campaign theme of WE ARE THE FC was used across multiple media platforms — print, web, video, outdoor.

See the commercial that Widgets & Stone collaborators, Tubatomic, made with just photos and the look and feel: click here.

Widgets & Stone worked to also create team uniforms and other athletic gear and fan merchandise.

Creative Direction: Paul Rustand; Writing: Caleb Ludwick & Paul Rustand; Design: Bradley Dicharry; Photography: Steven Llorca.