CF Napa Pays Homage to Jack London’s Legacy
Pernod Ricard came to CF Napa to create a super-premium tier of Cabernet Sauvignons within their Kenwood Vineyards Jack London brand. As the exclusive producer of wines from the Jack London Ranch, the winery wanted these new wines to pay tribute to the famous author and his love for the Sonoma Valley.
CF Napa’s research during early design ideation uncovered historic photography of Jack London on the property and ultimately became the centerpiece of the label design. The packaging celebrates the rich legacy of Jack London and the property through a series of photographs. The varietal and appellation information were artistically arranged along the bottom of the label with the brand’s iconic wolf to provide the limited edition, fine art feel sought for the design.
Drink With Your Eyes®
