Client: 
ASTRA HONDA MOTOR INDONESIA

Brand:
CB 150 R

Challenge:

Launch the all new CB 150R which the previous model is associated with sport bike for old man or motorcycle that usually use by government people as operational bike.

Task:

How to makeCB150R cool again. 

Result:

The awareness is rising and also the sales. This bike is now perceived as a naked bike for sporty young people.