Quite often the work of our studio requires us to review our own designs in order to expand the client's product line. Sometimes this is solved by simply changing the product name and some small technical details. Yet sometimes, as in the case of the Bravoure line from the famous winery Chateau Cristi, we have to radically change the very nature of the design in order to make it relevant to each individual item. Thus, for the light Rose and soft Fume Blanc, we had to rework the initially masculine, strict design of the label of red wines into something lighter, more elegant, feminine, while maintaining the integrity of the overall portfolio. As a result, the same composition can convey completely different signals, if you work out the details correctly and take into account the nature of the product that this design should represent.
