Corporate Identity
Overview: Stryker Directional is a full service directional drilling company providing expert horizontal and directional drilling services, MWD/EM services, and Gamma services to a wide range of energy exploration customers.
Problem: Their old look was in need of a revamp. Having an identity that looked outdated made it seem to their customers that they were falling behind in the directional drilling industry. A fresh new look on all platforms was also needed from their website to social media profiles.
Solution: A new logo and over brand identity to look more relevant and competitive in the industry were created and were also made to be easily reproduced on promo and other marketing promo. A fresh new website was also created and made to be mobile friendly and responsive to multiple device screen sizes.
See the site: strykerdirectional.com
Preliminary logo options
Embroidery mockup
Preliminary color option for logo and texture design
Sketches by the graphic designer
My sketches/art direction to the designer as options
