"Sistema Regenerativo da Floresta” é um sistema que nos aponta um caminho de abundância e regeneração de microbioma e macrobioma. Uma solução sistêmica que re-aproxima as novas descobertas científicas, dos conhecimentos ancestrais sobre nossa saúde, modelos de produção agrícola, modelos econômicos e relação produtor/consumidor, e de harmonia entre homem e natureza. O conceito parte da diversidade dos frutos Amazônicos, parte fundamental do Sistema Regenerativo da Floresta e que influencia a paleta de cores, formas e texturas da nossa identidade. Escolhemos traços orgânicos que lembram as pinturas corporais indígenas para compor nosso logo, honrando seus saberes ancestrais. Além disso, nos inspiramos em conceitos sistêmicos, na simbiose, e na interdependência. O símbolo do SRF é representado por um nó borromeano, uma estrutura que consiste de três círculos, ou anéis, que estão interligados de forma que a remoção de qualquer um deles desata simultâneamente todos os três. O nó simboliza o caráter sistêmico da marca, representando também seus três pilares: Saúde e Nutrição, Justiça Social e Urgência Climática, que estão entrelaçados. Seguimos um traçado levemente orgânico e texturizado, lembrando as padronagens geométricas indígenas.
“Forest Regenerative System” is a system that shows us a path of abundance and regeneration of microbiome and macrobiome. A systemic solution that re-approaches new scientific discoveries, ancestral knowledge about our health, agricultural production and economic models, producer/consumer relationships, and harmony between man and nature. The concept is based on the diversity of Amazonian fruits, a fundamental part of the Forest Regenerative System and that influences the palette of colors, shapes and textures of our identity. We chose organic features reminiscent of indigenous body paintings to compose our logo, honoring their ancestral knowledge. In addition, we are inspired by systemic concepts, symbiosis, and interdependence. The symbol is represented by a Borromean knot, a structure consisting of three circles, or rings, which are interconnected so that removing any one of them simultaneously unties all three. The knot symbolizes the systemic character of the brand, also representing its three pillars: Health and Nutrition, Social Justice and Climate Urgency, which are intertwined. We followed a slightly organic and textured design, reminiscent of indigenous geometric patterns.
“Forest Regenerative System” is a system that shows us a path of abundance and regeneration of microbiome and macrobiome. A systemic solution that re-approaches new scientific discoveries, ancestral knowledge about our health, agricultural production and economic models, producer/consumer relationships, and harmony between man and nature. The concept is based on the diversity of Amazonian fruits, a fundamental part of the Forest Regenerative System and that influences the palette of colors, shapes and textures of our identity. We chose organic features reminiscent of indigenous body paintings to compose our logo, honoring their ancestral knowledge. In addition, we are inspired by systemic concepts, symbiosis, and interdependence. The symbol is represented by a Borromean knot, a structure consisting of three circles, or rings, which are interconnected so that removing any one of them simultaneously unties all three. The knot symbolizes the systemic character of the brand, also representing its three pillars: Health and Nutrition, Social Justice and Climate Urgency, which are intertwined. We followed a slightly organic and textured design, reminiscent of indigenous geometric patterns.
Obrigada!
Thank you!
Thank you!
