Alternative Spring Break Swag 2014, an apparel line created specially for the student organization.
From the design of the shirts to the marketing, we really want to bring out the genuiness of our students, and true to the concept of ASB. We want to stress the fact that our shirts are not a walking bill board, but also a statement of volunteerism and positive change. To that end, we focused on our motto: education, service, reflection. A triangle of principles that have made us one of the most successful student organizations in Vanderbilt history. As a design component, that triangle is both visible on the shirts and on promotional images.
To help our participants understand the message and navigate the ordering process, we specifically created a website. http://asbswag.businesscatalyst.com
Website Design: Jim Depeng Jin
Art Direction: Jim Depeng Jin
Photography: Vivian Perng
Facebook photo campaign: showcasing our students in shirts rather than simply using t-shirt mock-ups.
We are an organization focused on our participants, on their personal development of volunteerism, and on the relationships formed through service projects. Hence we insisted on using ourselves as models, adding the personalness to the whole campaign.
