Daniel Salas's profile

Louis Vuitton Paper Storefront

Louis Vuitton Paper Storefront

Following the same concept from the previous paper bag project (Burberry), I created a  new window display inside the Louis Vuitton paper purchase bag. With classic architectural lines, an awning and keeping the original "MAISON FONDÉE EN 1854, PARIS" I designed a storefront that could represent the brand's iconic aesthetic.
To make this project possible, I used 10 large paper purchase bags from the brand, since that exact color and texture of paper is not available anywhere to buy.
To make the piece easy to transport, the bag, the inside of the window display and the storefront, were made separately.
The inside tells us a story about adventure, about always aiming high traveling into a pink skies wonderland. The Louis Vuitton paper land.
I took inspiration from their iconic window displays, always with bright colors and fantastic elements, so I came up with a hot air balloon that invites the customer to take off. On the top of it, we can see the luggage ready and lots of ropes hanging in a chaotic way to give the impression that balloon has been all over the world, in different adventures taking voyagers from one place to another. Always on the move, always bold and always beautifully.
Louis Vuitton Paper Storefront
Published:

Owner

Louis Vuitton Paper Storefront

Published: