Name of the brand: Andamen
About the brand:
Andamen is an e-commerce brand that specialises in men's luxury apparel. The brand aims to elevate the category of luxury menswear in India. Every offering from the brand is crafted with world class fabrics or by re-engineering Indian weaves for contemporary purposes. In doing so, the brand caters to a niche market of men who are well travelled with high disposable incomes.
Target Audience:
Age: 25-45 The demographic includes men who are early jobbers to men who have arrived in their careers. These are men with global exposure and a desire for finer things. They are explorers at heart, constantly seeking new experiences, but are planned and meticulous at the same time. Therefore, in their fashion choices, these men look to get wowed by design but need functionality, comfort and durability as well.
Aim of Unearth, the brand blog:
To be trusted expert guidebook for the target audience.
To answer any questions about style/ fabric / product after care, the audience might have.
To be trusted expert guidebook for the target audience.
To answer any questions about style/ fabric / product after care, the audience might have.
Project Title: Looking for something unique? Experience Kantha
Purpose:
The article was a deep dive into the age old art form of India, 'Kantha' a hand stitch. It was an informational read on the art form and how it has formed the very basis of Andamen's Astra collection. Astra was a collection of over shirts, shirts and jackets championing the art form of Kantha in its designs. The blog was written to romanticise the 500 year old art form of the 1st ad and build the mood for Andamen's Kantha collection.
The article was a deep dive into the age old art form of India, 'Kantha' a hand stitch. It was an informational read on the art form and how it has formed the very basis of Andamen's Astra collection. Astra was a collection of over shirts, shirts and jackets championing the art form of Kantha in its designs. The blog was written to romanticise the 500 year old art form of the 1st ad and build the mood for Andamen's Kantha collection.
