This case tackles the problem for Olay to stay competitive amongst the rapidly changing marketplace due to Covid-19. Under the time pressure of 35 minutes, our team has brainstormed marketing strategies to target young women between age 20 to 29 years old who feel insecure about their self-image. We then strategized a Tiktok campaign "#Olay Girl", which communicates the brand value of confidence and female empowerment amongst Millennials and Gen Z.