五十年砥砺耕耘，半世纪如歌岁月
武汉工程大学五十周年校庆标准视觉识别设计

本组标识设计作品采用文字设计的表达方法，以数字“50”为主要视觉符号进行设计表达，突出本次校庆周年时间特性；此外，将武汉工程大学校徽与数字标识进行创意结合，在图形创意符号部分展现工大校徽元素。在主文字字体设计部分，采用了非衬线字体作为主要信息性字体，其简约去装饰化特性，能提供较高的辨识性以及较强的时代表征；此外，还采用了工大的主标识文字，将其与非衬线体巧妙结合，在字体形式本身视觉差异的情况下再次突出工大视觉符号，适合后期延展与衍生使用。标志整体视觉组合还采用了鲜艳火热的橙红色渐变与深海蓝色相结合，寓意工大建校五十载以来“五秩耕耘传薪火，砥砺奋进创一流”不断拼搏奋进的火热精神，以及新时代赶考路上“格物明理、致知笃行”的校训精神。

Fifty years of hard work, half a century is like a song.
Standard visual identity design for the 50th anniversary of Wuhan Institute of Technology.

This group of logo design works adopts the expression method of text design, and uses the number "50" as the main visual symbol for design expression, highlighting the time characteristics of the anniversary of this school; The symbol part shows the logo elements of the Institute of Technology. In the design of the main text font, the sans serif font is used as the main information font. Its simple and de-decorative characteristics can provide high recognition and strong representation of the times; in addition, the main logo text of the Institute of Technology is also used. , combined with sans-serif, to highlight the visual symbols of the University of Technology again in the case of the visual difference of the font form itself, which is suitable for later extension and derivative use. The overall visual combination of the logo also adopts the combination of bright and fiery orange-red gradient and deep-sea blue, implying the fiery spirit of continuous hard work and progress since the establishment of the Institute of Technology 50 years ago, and the new era. On the way to take the test, the spirit of the school motto of "checking things and being sensible, knowing and doing diligently".