CLIENT:
- McGraw Hill
APPLICATION:
- Web Assessment
KEY FEATURES:
- Scoring Model
- Dynamic Results
- Email Capture
An interactive web experience created for our clients at McGraw Hill PreK-12. This assessment is designed to help teachers find lesson materials that match their teaching style by completing a Buzzfeed style "personality quiz." I created a 25-point scoring model on the back end to identify where our users fell on the teaching-style spectrum between activity-based lessons and guided exploration.
The questions on the assessment were written in such a way that they do not show bias toward either end of the lesson-style spectrum. The "strongly agree" option – which enforces a positive bias – alternates between styles throughout.
