For almost 60 years, the Rosey Awards has recognized the best of Portland’s creative advertising. Every year, a diffrent agency takes the reigns, and this year Frank Creative stepped up. And like always, we wanted to do something a little ... different
For the first time in the show's history, the Roseys were personified. Rosey is the embodiment of all things Rose City. Everything from her tats down to her steel-toed high-heeled boots screams one tough customer; and that's what the Roseys really are — tough. It takes a lot to win Rosey's nod of approval.
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Poster + Detail Shots
(Unfortunately, the date and venue changed last minute, so these posters were never printed.)
Attack of the Lifesize Roseys
We had ten 6' tall Roseys printed to take around to various agencies to help promote the show. We also brought her around the city and took pics at some of Portland's landmarks for social media.
Rosey Gets Around
Email Blasts
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How To Win Rosey Video
Opening video before the award winners were announced (created with help from the great crew over at Funnel Box)
Photobooth
We also had a photobooth at the show so people could get their picture taken with Rosey. Here's one of the Frank crew + the Rose City Rollers.
The Rosey Award
Laser-etched glass with a dried rose pressed between two panes held together with powder-coated metal attached to an engraved metal base.
#Rosey2013 Instagram Feed
