Beethelight estd. September 2021 is a small business started by Remy and Lisa in Mizoram, India. The business sells handmade scented candles. They take pride in using only high quality soy wax and organic materials. 

The smell of the scented candle stimulates the part of your brain which is connected to memory and mood. From boosting energy through to relieving stress or even enhancing mental clarity, the healing properties coming from a lighted scented candle can deliver psychological effects.

Fill your room with the essence of perfectly ripe strawberries sprinkled with sugar or the sweet aroma of nostalgic candles. Beethelight boasts its  flavor; with a variety of lavender, vanilla & chocolate, miss cherry, blueberry, strawberry, lemongrass, forest pine, ocean breeze, blooming bouquet, candy kiss, bubblegum which are currently available.

Detailing and researching, I came up with different designs. I decided to use muted colors to represent the warmth of the brand and the feelings engraved in the process of hand crafting it. Handwriting fonts give the brand a well defined personality. 

After many trials and errors, I chose this logo as final. As the business makes candles and candles only; the monoline typeface represents the sincerity in its product. I had to balance minimalism with coziness; which I executed by designing a combination mark. Matthew 5:16 has a special place in the customer's heart; also giving a well defined motive for the brand.