#MyKindOfTech was a rebrand for Reliance Digital. The consumer electronics store which thus far had no significant differentiator, identified that having India's widest collection of tech made them the only brand to have products to suit every Indian. The campaign and rebrand stemmed from this customer-centric idea and uses a language from the customer's point of view to underline this. The campaign aired during IPL and gained the highest all-time viewership for the brand.

The main campaign video was broken down to single storyline shorts in multiple languages and backed by 360-integration across all platforms including POS and internal communication.

Social Media Adaptations