Placemaking a new neighbourhood in the heart of Manchester
A new neighbourhood in the making grounded by an ambitious idea: a place to enable the extraordinary. But how do you raise the profile of a place that doesn’t exist yet? By taking underrated media space to the limit.
Brand Concept
Campaign Strategy
Film
Hoarding
Social
Web
Bruntwood SciTech and Select Property Group have a bold vision for Circle Square. One that puts world-class retail and leisure alongside commercial space, residential, student residences and more. But when we got our brief, it was a big empty building site. Our mandate was to increase the local awareness and affinity for what was to come while driving new leads for potential customers.
The ‘Extraordinary Taking Shape’ brand proposition allowed us to celebrate Oxford Road’s groundbreaking past and showcase our vision for its future. We commissioned five artists to produce new works depicting key characteristics of this new neighbourhood within Manchester’s Oxford Road Corridor. We brought them life across a 150ft site hoarding surrounding Circle Square and on digital media. The project delivery also included bespoke website design and build.
The ‘Extraordinary Taking Shape’ brand proposition allowed us to celebrate Oxford Road’s groundbreaking past and showcase our vision for its future. We commissioned five artists to produce new works depicting key characteristics of this new neighbourhood within Manchester’s Oxford Road Corridor. We brought them life across a 150ft site hoarding surrounding Circle Square and on digital media. The project delivery also included bespoke website design and build.
