Palmy International is an organization aimed at Financial Literacy. The main goal of the organization is to create and teach an ever-evolving finance curriculum to children and young teenagers in simple and very basic terms. 

The organization takes high level finance and monetary knowledge often taught in business schools and colleges, simplifies this knowledge to children and teaches children through  various means available to them; Virtual, Physical and even animated.

As an organization, Palmy international has a wealthy, refreshing, but simple appeal. Palmy feels reliable, complex and wealthy yet bold, innovative and simple both in terms of the service it offers and the people making it happen, both called “palmers”.

It was only ideal for the brand’s logo to communicate this appeal in its representation while staying true to its promise of “being simple yet wealthy”