Tabush Group
In a fast-changing marketplace, Tabush needed to evaluate their brand positioning.
Tabush wanted to evaluate their brand positioning. The research showed a downward movement toward commoditization. Our approach was to focus on service and technology to give a more upmarket look. We took inspiration from the new app and startup communities. The brand is the result of a true collaborative relationship between design team and company. This work has been applied to website, collateral and promotional material.