The Mint Museum was in need of new large exterior signage that would greet visitors outside of both museum locations. This signage needed to reflect the museum brand, as well as offer wayfinding assistance to help identify the museum locations to potential visitors who may not be familiar with the museum or it’s locations. 

My team and I decided that an approach that would play on our main marketing tagline, “Come intrigued. Leave inspired,” would be ideal, so I decided on these versions that show intriguing and unique crops of a variety of works of art from the museum’s permanent collection in order to intrigue and inspire potential visitors to take a chance and explore the Mint.